Business Update5 May 2026, 03:53 pm
Amagi Launches In-Content Ads Marketplace for CTV Performance
AI Summary
Amagi Media Labs Ltd has launched its In-Content Ads offering via the Amagi ADS PLUS marketplace, enabling advertisers to access unique ad formats stitched directly into linear video content in real-time. This expansion aims to enhance campaign results and grow ad revenue for content owners without disrupting the viewer experience. The marketplace includes ad formats like overlays, squeezebacks, and picture-in-picture ads and has seen success with a +2.9% lift in brand desirability and a +2.1 point increase in brand awareness in a recent collaboration.
Key Highlights
- Amagi launches In-Content Ads Marketplace via Amagi ADS PLUS.
- New marketplace offers programmatic access to in-content ad formats.
- Advertisers can access overlays, squeezebacks, and PIP ads.
- Olyzon reports +2.9% brand desirability lift using Amagi's formats.
- Marketplace gains traction with Plex, TCL, Telus, and Banijay.
AMAGIIT Enabled Services
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